Big endurance goals. Clear guidance. Quiet confidence.

Big endurance goals. Clear guidance. Quiet confidence.

Expert endurance coaching for over-40 athletes preparing for meaningful long-course goals — Half and Full Ironman, ultra-distance events, Coast to Coast, 160km cycling, and other serious challenges.


Work with Jon Ackland — founder/former owner of Performance Lab — to prepare with better structure, better judgement, and less second-guessing.

Expert endurance coaching for over-40 athletes preparing for meaningful long-course goals — Half and Full Ironman, ultra-distance events, Coast to Coast, 160km cycling, and other serious challenges.


Work with Jon Ackland — founder/former owner of Performance Lab — to prepare with better structure, better judgement, and less second-guessing.

Jon Ackland

Exercise Scientist • High Performance Consultant • Endurance Coach

Get in touch →

Tell me what you’re aiming for, what matters most, and what feels unclear.

WHO IS THIS FOR

You are preparing for the goal while balancing a busy life, limited time & finite energy.

You are preparing for the goal

while balancing a busy life,

limited time & finite energy.

A Half or Full Ironman, ultra-distance event, Coast to Coast, 160km cycling challenge, or another meaningful long-course objective.

A Half or Full Ironman, ultra-distance event,

Coast to Coast, 160km cycling challenge, or

another meaningful long-course objective.

This is your first serious attempt, your second, or you feel a bit stuck.

You want to do it properly this time — with better structure, better judgement, and less wasted effort.

You want expert guidance that builds confidence and assurance.

Not more noise, not more random sessions, and not another generic plan that leaves you second-guessing what matters most.

You want more from the experience than another medal or T shirt.

You want the medal too — but also the clarity, confidence, capability, and personal shift that can come from serious preparation done well.

THE DIFFERENCE


Not another generic training plan.

Not another generic training plan.

A plan tells you what to do. Good coaching helps you understand what matters — what to prioritise, what to adjust, and what to ignore.


Best-practice training thinking, shaped by 30+ years of experience, adapted to real-life preparation for over-40 athletes with serious goals, limited time, and bodies that need to be respected.

A plan tells you what to do. Good coaching helps you understand what matters — what to prioritise, what to adjust, and what to ignore.


Best-practice training thinking, shaped by 30+ years of experience, adapted to real-life preparation for over-40 athletes with serious goals, limited time, and bodies that need to be respected.

Built around you

This is not a generic plan. It begins with your reality — your work, recovery capacity, physiology, age, and the challenge that matters most.

Built for performance

Decades of elite-level training and coaching experience are carefully adapted to your life, making your training more effective and your goal more achievable.

AUTHORITY

Built on elite sport, applied science, and decades of helping athletes improve.

Built on elite sport, applied science, and decades of helping athletes improve.

Jon Ackland is an exercise scientist, high-performance consultant, endurance coach, and founder and former owner of Performance Lab.


His work draws on more than 30 years across endurance, performance, and applied sport science — supporting more than 2000 athletes, from first-time endurance competitors through to world champions.

30+

Years working across endurance, performance, and applied sport science

2000+

Athletes supported from beginner to elite, across ambitious goals

Proven Methods

Published training and sport science methods, including multi-edition titles published internationally and applied across Ironman, Coast to Coast, cycling, marathon, and elite endurance preparation

Learn · Adapt · Perform

THE PATHWAY

Effective endurance preparation is not about doing more for the sake of more.


It is about understanding what matters, doing the right work at the right time, and adapting intelligently as training unfolds.


That means SMART TRAINING — getting more return from the time, energy, and effort you have available.

Understand the path

Build clear structure around your goal, body, history, time, and current capability.

Adapt the system

Adjust the programme as training, fatigue, recovery, life, and confidence change.

Own the process

Become more capable, more informed, and more confident in the decisions that shape your preparation.

CONTACT


Ready to prepare properly?

Ready to prepare properly?

Every engagement starts with a conversation.


Tell me what you’re aiming for, what matters most, and where things feel unclear.

Get in touch →

Tell me what you’re aiming for, what matters most, and where things feel unclear.

Get in touch →

Tell me what you’re aiming for, what matters most, and where things feel unclear.